SWOT analysis is the analysis of very well known in the business strategy process. SWOT Analysis itself is an abbreviation of strenght, Weakness, opportunity, and threat. Let's try to discuss it at once by applying it to two cases, in this case include Dji Sam Soe cigarettes product and company Telkom.
S - Strenghts
Reflecting the strength of a company or product. In the case of Dji Sam Soe cigarettes this is reflected by a cigarette with a reputation as a quality tobacco ingredient, has a distinctive flavor, and has tested dozens of years. Another strength of them is the existence of a fanatical and loyal fans.
For the case of Telkom, the most notable strength is the huge financial power that makes it easy to invest in telco equipment is relatively expensive. In addition, they also have a wide network infrastructure that covers the entire land area of water so it is easy to perform expansion and market penetration.
W - Weaknesses
Reflects the weakness that is owned by a company or product. In the case of Dji Sam Soe cigarettes weakness they have is the fact that cigarettes are cigarettes that they automatically have the tar and nicotine high. This may be a weak spot when it tastes the community started looking for a low cigarette nicotine levels. In addition, smoking is also imaged as a cigarette already parents; so that the cigarette is somewhat difficult to do penterasi to the urban youth market segment is growing rapidly.
In the case of Telkom, one fairly obvious weakness is the overly large number of workers, resulting in less efficient and wasteful in the budget for staff salaries. Moreover, as SOEs, they are also relatively burdened with various rules and regulations which often makes them slow in making strategic decisions. Also, the intervention of the government sometimes makes them also can not be dynamic with changes in the market.
O - Opportunities
Reflect the opportunity that is owned by a company or product. In the case of Dji Sam Soe cigarettes, the better the chance they have is the population of Indonesia is very big and this is a potential market for their products.
In the case of Telkom, the better the chance they have is the development of internet technology in a rapid growth in Indonesia. High demand for Internet access is a potential market. Besides a large number of Indonesian population and little new that has broadband internet access, is certainly a very good market opportunities for business growth in Telkom.
T - Threats
Reflect the potential threats faced by a company or product. In the case of Dji Sam Soe, the most potent threat is the government's plan to restrict tobacco advertising, both in print media, outdoor media or the prohibition of music and sports sponsorship. Advertising restrictions would have very negative impact on sales of their products. In addition, other threats is an increasingly high public awareness about the health and the emergence of various anti-smoking campaigns for youth. Regulation of smoking bans in certain places is also a threat because it means limiting the space for the smokers, who incidentally is their loyal customers.
In the case of Telkom, the threat that arises is the existence of cellular telephone technology, which apparently has eroded their earnings in fixed telephone products at home (fixed phone). If this trend continues, then their income from the home phone can be lost or disappear altogether and this is very dangerous to their business, because most of their income contributed by the home telephone. In addition, the existence of new technologies such as WIMAX began attending will surely threaten the continuity of their business if they are not adaptive to technological progress.
S - Strenghts
Reflecting the strength of a company or product. In the case of Dji Sam Soe cigarettes this is reflected by a cigarette with a reputation as a quality tobacco ingredient, has a distinctive flavor, and has tested dozens of years. Another strength of them is the existence of a fanatical and loyal fans.
For the case of Telkom, the most notable strength is the huge financial power that makes it easy to invest in telco equipment is relatively expensive. In addition, they also have a wide network infrastructure that covers the entire land area of water so it is easy to perform expansion and market penetration.
W - Weaknesses
Reflects the weakness that is owned by a company or product. In the case of Dji Sam Soe cigarettes weakness they have is the fact that cigarettes are cigarettes that they automatically have the tar and nicotine high. This may be a weak spot when it tastes the community started looking for a low cigarette nicotine levels. In addition, smoking is also imaged as a cigarette already parents; so that the cigarette is somewhat difficult to do penterasi to the urban youth market segment is growing rapidly.
In the case of Telkom, one fairly obvious weakness is the overly large number of workers, resulting in less efficient and wasteful in the budget for staff salaries. Moreover, as SOEs, they are also relatively burdened with various rules and regulations which often makes them slow in making strategic decisions. Also, the intervention of the government sometimes makes them also can not be dynamic with changes in the market.
O - Opportunities
Reflect the opportunity that is owned by a company or product. In the case of Dji Sam Soe cigarettes, the better the chance they have is the population of Indonesia is very big and this is a potential market for their products.
In the case of Telkom, the better the chance they have is the development of internet technology in a rapid growth in Indonesia. High demand for Internet access is a potential market. Besides a large number of Indonesian population and little new that has broadband internet access, is certainly a very good market opportunities for business growth in Telkom.
T - Threats
Reflect the potential threats faced by a company or product. In the case of Dji Sam Soe, the most potent threat is the government's plan to restrict tobacco advertising, both in print media, outdoor media or the prohibition of music and sports sponsorship. Advertising restrictions would have very negative impact on sales of their products. In addition, other threats is an increasingly high public awareness about the health and the emergence of various anti-smoking campaigns for youth. Regulation of smoking bans in certain places is also a threat because it means limiting the space for the smokers, who incidentally is their loyal customers.
In the case of Telkom, the threat that arises is the existence of cellular telephone technology, which apparently has eroded their earnings in fixed telephone products at home (fixed phone). If this trend continues, then their income from the home phone can be lost or disappear altogether and this is very dangerous to their business, because most of their income contributed by the home telephone. In addition, the existence of new technologies such as WIMAX began attending will surely threaten the continuity of their business if they are not adaptive to technological progress.
